COURSE: Introduction to Business
COURSE NUMBER GEB1011
CREDITS: 4
COURSE DESCRIPTION: This course introduces the functions of business as a primary source of goods, services, employment, and income. The course will also provide the students with a basic understanding of forms of ownership, ethics, laws, marketing, investments, and management functions.
The world of Business, where students will be working after graduation, is revealed as a gradual, exciting adventure. Choose a business and monitor it from many angles throughout the progress of the course.
- How is the Business owned?
- Sole Proprietorship? Who is the boss?
- Partnership? Do you trust your partners?
- Corporation? What kind? There is more than one style.
- How is the Business managed?
- Who is the chief executive?
- Who helps the CEO? How?
- What does the Business do?
- Goods? What kind of product is made? Who buys it?
- Services? What kind of service. Personal? Corporate?
- Are your employees happy?
- Are they motivated?
- How do you pay them?
- Do you have a union to interact with?
- Do you know the laws a business must respect?
- And how about your customers?
- Who are they? Let’s talk about markets, demographics, etc.
- Are they satisfied with your goods/services?
- What is the competition doing? Market research can be fun!
- What is your marketing/advertising strategy?
- Have you gone global yet?
- Now, let’s talk about money!
- Are you making a profit?
- Can you read financial statements?
- How does your business qualify for a loan?
- Is your company for profit? Not for profit?
- Is your business a publicly traded corporation?
- Just what do you know about the stock market anyway?
For the answers to all these questions and learn how to run a profitable, ethical business, join the Management and Marketing Program. This is only one of many courses in the program that will put you on the road to success and excellence.
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